A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
As of this month, Havas has expanded its relationship with Brazilian manufacturer and marketer of beauty products Natura in LatAm. The holding already handles strategy, negotiation and media buying for the brand, with regional coordination from Argentina. Now, Havas´Arena Media will be in charge of digital branding and performance for Latam. This will cover five countries: Argentina, Mexico, Chile, Colombia and Peru. Havas will also handle online media for Red Natura, the brand´s e-commerce that currently operates in Argentina and Chile.
Marriott International has announced plans to build four new hotels in the Latin America and Caribbean region, with the one of them already underway in the Colombian city of Medellin.The American hospitality giant has not disclosed the countries where the other three hotels will be built, but Caribbean Journal has reported that they will spring up in Costa Rica, Peru, and the Dominican Republic.At least one of the hotels will be up and running by the end of 2020. All four will be Moxy Hotels, a new brand of hotels that Marriott introduced four years ago.To support its expansion in the Latin American region, Marriott has opened satellite offices in places in including Mexico City, Bogota, Santiago, and São Paulo.
McDonalds recently demonstrated its commitment to greater transparency with its Open Doors Day, a special celebration of its year-round programme which has allowed over eight million customers in Latin America and the Caribbean to have a behind the scenes look at how the world-famous meals are prepared.McDonalds Open Doors initiative was created four years ago in alignment with the International Day for Universal Access to Information.A recent consumer research by the consultant firm, Trensity, in Latin América found that 94 per cent of consumers associate openness with a transparent brand, while 91 per cent of consumers are concerned about the preparation process of their food in the restaurants they frequent. Key topics of concern are the cleaning process, staff hygiene, and ingredient quality.Customers can request an Open Doors tour throughout the year at any McDonalds restaurant across T&T.
- GUESS?, Inc.
GUESS?, Inc. announced the opening of its 50th retail store in Mexico, a milestone moment for the brands strategic expansion plans in Latin America. Located in the new shopping center development, Paseo Queretaro in the state of Queretaro, the 50th store recently opened its doors to the public on Thursday, September 20th.Mexico is a key market forthe brand.As the gateway to the Americas, Mexico represents strategic growth for the GUESS Brand and its global portfolio. GUESS reopened its doors in Mexico in 2006 with Grupo Axo. The first store opening was in Antara Fashion Hall in Mexico City. GUESS is also represented in more than 665 points of sale in major department stores such as Liverpool and Palacio de Hierro.
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- Ligne Roset
Furnishings company Ligne Roset has set aggressive growth plans for its North and South American territories.The European luxury lifestyle brand has two new dealer stores in the works for the United States and Canada, but the immediate focus is on a series of strategies designed to boost efficiency and productivity for its existing American operations, which includes 24 dedicated stores in major markets in the United States, Canada and Latin America. The brand is seeking a regional sales manager to head up Ligne Rosets sales efforts for a territory that stretches from the Midwest through Latin America. Only four of the companies 24 Americas stores are in Latin America, where the company sees “a lot of opportunity to grow.”
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Celeste Martorana @celesmartorana
Celeste joined Portadas team in 2014. Since then, she has been working as an editor for Portadas English-language website and compiling information for Portadas Databases.